5 TIPS FOR USING INSTAGRAM & SNAPCHAT

Businesses in today’s world are provided with an excellent platform by social media networks to take their businesses to the next level. Out of the social media networks that are being used by businesses, Instagram and Snapchat holds a prominent place. One of the unique features, which can be found in these two social media networks include “Stories”. Any business can think about using these stories in order to take its branding to greater heights.

Here is a list of five effective tips that you should keep in mind when you are using Snapchat or Instagram stories for branding.

1.ANNOUNCE ACCOLADES, NEWS AND AWARDS

If your brand is following a specific aesthetic theme with your social media marketing campaigns, you can’t simply use a screenshot of an email to promote news. On the other hand, leaving a post has the ability to make the news too self-promotional. That’s where stories would come into play.  You can also think about using stories as your dedicated news portal. On the other hand, it can be used to showcase your awards or accolades in a convenient manner.

2.DEDICATE IT TO YOUR INFLUENCERS OR CONTENT GENERATORS

You can also think about dedicating the stories to your brand influencers. This can be your customers as well. On the other hand, you can promote Q&As that you have obtained from fan submitted questions via the Instagram or Snapchat stories as well. If you want to get the best out of this feature, you can encourage your influencers and fans to generate content.

3.BEHIND THE SCENE INFORMATION

If you can use Instagram or Snapchat stories to promote behind the scenes content, you will get the opportunity to receive a sense of exclusiveness or a VIP feel. This technique is popular among most of the fashion brands that exist out there in the world. You don’t need to do fashion runways to use this feature. You can simply focus on your annual conferences and company trade shows.

4.SHARE PROMOTIONS OR DISCOUNTS

Your brand would offer discounts or promotions time to time. With the Instagram or Snapchat stories, you will get the opportunity to promote them and spread the word to potential customers. When your customers get used to it, they would keep on coming back to your profile to keep an eye on the deals. This is one of the most convenient and cost effective methods available for you to enhance your brand awareness.

5.TELL A STORY

Last but not least, you should think about using the stories functionality to tell a specific story. In fact, this feature has specifically been introduced to help social media users share stories. You can split a story into short video segments and then share them as episodes with the help of Stories option in Instagram and Snapchat on a daily basis.

Any brand can think about following these steps to end up with the best possible results.